agTwister Connect the Dots Wrap-Up

May 24th marked the culmination of AlphaGraphics’ “agTwister: Connect the Dots to Win the Multi-Channel Marketing Game” self-promotion campaign with a lunchtime marketing event that drew more than 40 high-value customers and shone a spotlight on three in particular who served as guest panelists.

The trifecta of customers—Drew Chelosky, Director of Development at University of Pittsburgh School of Law; Brad Wucher, Group Creative Director at Brown Mackie College and Argosy University; and James Malezi, Director of Annual Campaigns and Special Gifts at University of Pittsburgh/UPMC—agreed to share their multi-channel marketing success stories. Each described the challenges they faced in their departments or organizations, the options they had for addressing those challenges, the innovative approaches they took with the help and expertise of our marketing strategists and designers, and the impactful results of their efforts.

Said one attendee afterward, “I appreciated learning about real-world applications and results—thank you!”

The self-promotion as a whole educated our customers on the four “must-haves” of multi-channel marketing—target, engage, integrate, measure—and the marketing event leveraged the power of first-person customer testimony to demonstrate proven success.

Written by Michelle Warren,
Account Executive,
AlphaGraphics in the Cultural District 

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