Who Says Google is Dead?

While the fall of a giant is a fun topic in the tech blogs this week, Google’s innovation and forward thinking speaks for itself. With hundreds, if not thousands of projects in development, Google is still the go-to giant for search and much, much more.

Here are a few “fun” things Google has done:

– Go to google.com and type “Do a barrel roll” in the search bar. Google explains the trick as “Today’s fun query, ‘do a barrel roll,’ was created by a Google software engineer with the primary goal of entertaining users — while showcasing the power of CSS3, a presentation feature of modern browsers. The “do a barrel roll” query, which causes the search page to spin, will remain in place for a while.”

– Go to google.com and type “tilt”. Typing this command in the search bar produces a small, off-balance feel to the search page.

– Go to google.com (preferably using Google Chrome as your browser) and type “Google Gravity” and search using the “I’m feeling lucky” button. What ensues is a usable search page that “crumbles” around you. Pretty cool.

While all of these things are neat easter eggs that developers dish out to geeks around the globe, it really illustrates two points. One, Google is still an innovative powerhouse that drives technology forward and is a platform for developers both today and tomorrow. And two, they know how to connect with their audiences. People feel Google. Who would think a Search Engine could create a sense of loyalty or a personal connection? I for one, do, as they provide us with doodles on historically relevant dates often telling fun, graphic stories. Just search “recursion” and you may feel that too feel that too.

by Rich Cichoski,
AlphaGraphics in the Cultural District



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