AlphaGraphics’ New Brand Identity Reflects Evolution from Print to Cross Media Solutions

The AlphaGraphics network unveiled dynamic new branding at its August 2011 national conference. The updated logotype reflects an ongoing evolution driven by innovation and ingenuity.

Evolving and adapting to meet the needs of an ever-changing marketplace, AlphaGraphics ensures that its clients have access to the latest technology and comprehensive slate of products and services to power their marketing programs.

“Our franchise has always been positioned on the leading edge as a marketing and business communications services provider,” says Clare Meehan, President and CEO  of AlphaGraphics in the Cultural District. “The new identity expresses the forward thinking, creativity and imagination, and the full-circle, start-to-finish solutions approach upon which our business was built and continues to grow.”

Over the past several years, the AlphaGraphics brand has leveraged its 41 year history of print experience to continually expand its marketing services offerings to address the changing needs of small to mid-size businesses.

“These are exciting times in marketing communications,” continues Meehan. “Our clients increasingly need help in effectively communicating with their audiences across many channels. We have an enormous opportunity to service clients using personalized, targeted, and most importantly, measurable multi-channel direct marketing campaigns.”

Offering printing services, including digital, large format, and offset printing, and strategic marketing services including graphic design, website development, and cross-media campaigns that integrate personalization, email, SEM, social media, mobile marketing and direct mail, AlphaGraphics in the Cultural District partners with clients to deliver one-stop, fully integrated communications solutions.

“Our new identity really speaks to how we put it all together to help our clients communicate in an increasingly complex world,” concludes Meehan. “It’s an evolution whose time has come.”BrandAnnounceWEB_SplashBanner

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