Technology in the Marketing and Advertising world is one of the most exciting and ever-changing landscapes in business today. New terms are coined almost daily and in a recent article by DigiDaily, Advergaming is set to become a big movement in promotions. Most recently, 20th Century Fox has partnered with Rovio games to brand its' ever-popular game, Angry Birds, with characters from the animated feature Rio. With both free and paid versions available for download, and Rovio announcing it hit a new company record with over 10 million downloads in 10 days, the sky is the limit. Hand held devices are getting much attention today as companies are focusing on ways to drive major impact in the palm of the consumers hand.