With all of the conversations posted on blogs, Facebook, and the internet in general, it is important to keep an eye out for what is being said about your business. Customers, vendors, the media, and just about anyone you run into is able to post their opinions online.
One cool tool for monitoring these conversations is Google Alerts. By indicating your keyword(s) and how often you would like to receive notification, Google will email you each time this search term appears in an online conversation. This allows you to be one of the firsts to know when something is being said about your own business.
And, that's just the beginning. Click here to read some other interesting uses!