Using Social Media for Medical Research

With the change in seasons, we know that the damp, cool fall weather can lead to colds and the flu.  What does this have to do with social media?  Well, actually a lot. 

Medical researchers are now using data collected from search engines, Facebook, and Twitter to follow patterns in seasonal viruses and other diseases.  For example, Google might collect data from the keyword search "flu remedies" including the location of the searcher to see how the flu virus might spread across a geographic region.  

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